it's about integration
The new product development continuum begins with the ‘fuzzy’ front end of marketing and creativity, and must end successfully with the ‘ hard’ back end of manufacturing. As the grandfather of marketing once said, "The purpose of business is to attract and satisfy customers at a profit". And every successful new product marketing plan comprises cost parameters that are achieved. At EXIM8 this happens by the dedicated cross-functional integration of the 4 skills of marketing, design, engineering and manufacturing.
At EXIM8 product design is paramount, however our focused DFM (Design for Manufacturability), and DFCC ( Design for Cost Containment), truly allows a fast track to production with optimal margins.
marketing
Without a doubt, the quality of a business' strategic and tactical marketing actions will determine product success. At EXIM8, we ask the right questions, and translate the correct answers into a concise and rapid design and development program
industrial design
Design freedom is essential to satisfy the customer's latent needs. However cross-functionality of the design team is also critical. Our designers work closely with marketing on the front end, and with engineering on the back end to meet and surpass product goals.
engineering
Experience, experience, expierience! Extensive material and process knowledge put our customers in the best position to succeed. We strive to maintain the industrial design integrity, maximum product performace, manufacturability, and target cost.
manufacturing
A high functioning design team requires a very high cross-functional design team. EXIM8's market-based design methodolgy requires constant team integratiion. Manufacturer's serve an invaluable role when brought into our team very early in the program